{"product_id":"mum-fremented-fish-sauce-350ml","title":"Mum Zab Fermented Fish Sauce 350ml","description":"\u003ch2\u003eMum Zab Fermented Fish Sauce 350ml\u003c\/h2\u003e\n\u003cp\u003eMum Zab Nam Pla Ra (หม่ำแซ่บ น้ำปลาร้า, pronounced \u003cem\u003emâm sâap nám bplaa râa\u003c\/em\u003e) is a fermented freshwater fish sauce — a product that is fundamentally different from regular Thai fish sauce (Nam Pla, น้ำปลา). While Nam Pla is made from saltwater anchovies and produces a clear, refined saline condiment, Nam Pla Ra (น้ำปลาร้า) is derived from Pla Ra (ปลาร้า) — a traditional Isan fermented freshwater fish paste — and carries a much stronger, more pungent, and deeply umami flavour profile. It is an essential ingredient in northeastern Thai (Isan) cuisine, used to season Som Tum (ส้มตำ, papaya salad), Larb (ลาบ), and various Isan dipping sauces and soups. The liquid form (Nam Pla Ra) is more convenient than the paste form of Pla Ra, making it easier to measure and incorporate into dishes. The 350ml bottle is a practical household size for regular Isan cooking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct type\/variant:\u003c\/strong\u003e Fermented freshwater fish sauce (Nam Pla Ra) — Mum Zab brand, 350ml bottle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey flavour\/texture:\u003c\/strong\u003e Intensely savoury, pungent, and deeply umami; significantly stronger and more complex than regular fish sauce (Nam Pla)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrimary use case:\u003c\/strong\u003e Seasoning for Isan dishes — Som Tum, Larb, and Isan-style dipping sauces and soups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSecondary use case:\u003c\/strong\u003e Flavour base for Isan curries and fermented-fish-seasoned dishes where Pla Ra depth is required\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePack size:\u003c\/strong\u003e 350ml bottle — standard household size\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore other Isan cooking ingredients and fermented condiments in the Chang Market pantry range.\u003c\/p\u003e","brand":"Chang Market","offers":[{"title":"Default Title","offer_id":46863661695163,"sku":"MUMFS350G","price":4.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0673\/8899\/7819\/files\/MumZabFermentedFishsauce350ml.png?v=1756343233","url":"https:\/\/www.changmarket.com.au\/products\/mum-fremented-fish-sauce-350ml","provider":"Chang Market","version":"1.0","type":"link"}